A Most Necessary Indulgence
Fundraising for the arts hinges on pulling the right strings.
Jeffrey Norman: NJPAC’s target demographic is really comprised of any of the 4 million patrons who’ve purchased tickets in the first nine seasons of [our] operations. This covers a wide cross-section of the metropolitan area, geographically, ethnically, socially, politically and in terms of wealth levels.
FS: What is the most effective approach (or message) for
organizations whose mission is music or other arts when trying to get people to give?
AP: Education seems to be a priority.
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