Fundraising in the Blogosphere

There are essentially three things you need to start a blog:

• A platform for hosting it (like Blogspot, TypePad or WordPress).
• A plan for promoting it and driving traffic to it.
• A commitment to keeping it going.

You must be committed to your blog. You shouldn’t blog for a week or two, or a month or two, then give it up. Decide why you want a blog, and then commit to it. This is important: Be clear about why you want a blog. Don’t start a blog just because everyone else has one. If your purpose for your blog is to share information with your donors, then post something of interest to them three or four times each week. And don’t stop.