Fundraising in the Blogosphere

• Tell stories about people you are helping. A story ALWAYS works! Remember to keep it short and compelling.
• Reuse stories from your print newsletter.
• Repurpose information from e-mail blasts.
• Listen to what frontline staffers are talking about.
• Invite guest bloggers — clients, staff, board, volunteers and donors. Be specific with them when you ask. Ask them to write a short paragraph or two of 250 words MAX.
• Ask questions in blog posts, and invite readers to comment.
• Post summaries of events or activities with photos.
• Summarize press releases, or link to current news stories.
• Report back from an event or conference.
• Highlight the expertise of staff or volunteers.
• Tell about the work of volunteers.
• Share a couple of pertinent statistics of your work (for example, “our animal shelter saw a 10 percent increase in adoptions this month”).

Be sure to share the link to your blog everywhere you can — in your newsletter, via e-mail blasts, etc. Before you know it, you’ll have loyal followers who are interacting with you through your blog!