Fundraising Campaign of the Year: Leader Dogs for the Blind

"From start to finish, this appeal relied on the admirable and adorable Leader Dogs themselves to engage donor interest and stimulate response," wrote Huntsinger & Jeffer's Kelly Woodward. "The centerpiece was a full-sized poster that presented, in yearbook style, the faces of all 170 canine graduates from the past year — the Leader Dogs for the Blind graduating class of 2011. On the poster back, the extensive process and work involved in becoming a Leader Dog was described, diary style, in text and photos."