Fundraising Campaign of the Year: Leader Dogs for the Blind

Our judges liked that the poster served as both a premium that any dog lover would appreciate and, at the same time, as an informative piece that explained the work of the organization and presented its case for continued support.

"It's a terrific premium. The poster is the heart of the package," judge Paul Bobnak said. "It's a terrific replacement for the usual package elements — brochure, buckslips, etc."