Fundraising Communications-Remember to Dot Your I's and Cross
Fundraising Communications: Remember to Dot Your I's and Cross Your Channels
Dec. 13, 2005
By Sarah Durham and Ali Kiselis
When it comes to effectively communicating about your organization, consistency is key. Consistency that runs deep: from what a board member says at a gala to how your general office phone is answered to your holiday appeal. When all potential points of contact, or channels, work together fluidly, you maintain strong channel integration -- a fundamental, yet often underutilized ingredient in fundraising communications.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
