Fundraising Communications-Remember to Dot Your I's and Cross
Most commonly used channels in nonprofit fundraising communications:
- Web site
- brochures
- direct mail
- annual reports
Most often overlooked channels in nonprofit fundraising communications:
- spoken contact (what a board member says while mingling at a gala, for instance)
- advertising
- PSAs
- office elements (for example, how the phone is answered, signage, color of the walls)
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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