Fundraising Communications-Remember to Dot Your I's and Cross
A strong example of campaign channel integration is a 2005 holiday fundraising campaign by New York City-based Robin Hood. Along with a printed piece sent to both a house and acquisition list, the anti-poverty organization kicked off the campaign with an e-mail and included its Web site on every point of contact. Robin Hood also dedicated a page of its Web site to the campaign and provided its phone number, so people can speak with someone for additional information. (See it in action at http://www.robinhood.org/holiday)
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
