Fundraising Communications-Remember to Dot Your I's and Cross
Channel integration isn't just for the "big guys." Smaller nonprofits can employ the same principal to position themselves as a professional, credible and sound investment.
When it comes to branding channel integration by a nonprofit with a small staff, a strong example is the Ohio-based Parent Project Muscular Dystrophy. For starters, it has a comprehensive style guide, which outlines its mission, key messages, correct logo use and more. Every communications piece it produces, from its Web site to its holiday card to a volunteer toolkit, follows the style guide from A-to-Z to ensure consistency.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
