Fundraising Communications-Remember to Dot Your I's and Cross
How you can help strengthen channel integration in your organization? Fundraisers at nonprofits of all sizes can improve channel integration by following a style guide -- or creating one if it doesn't exist. You can create style guides for campaigns and train board members and staff to follow the campaign's messages.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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