Fundraising Communications-Remember to Dot Your I's and Cross
When it's time to plan your next appeal, consider all of the channels at your disposal. Find ways to incorporate them so they all support each other -- and appear seamless to your audiences. Integrate your channels, and you'll help build brand consistency and a loyal donor base.
Sarah Durham is principal and founder of Big Duck, a New York City firm that works exclusively with nonprofits. Ali Kiselis is Big Duck's public relations manager. Both are frequent contributors to FS Advisor. They can be reached at smartcommunications@bigducknyc.com.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
