Fundraising Conference Takes on a 'Second Life'

According to Joanne DelGiorno, Vice President, Online Solutions at Grizzard, “Our purpose was two-fold. First, to provide an example of advanced social networking technology as an option for fundraising. Second, this platform allowed guest speakers from anywhere on the globe to join us in this learning experience.” Second Life, a social networking platform developed by Linden Labs, allows users to create and interface with millions of others via the web in an animated environment. For Grizzard, this provided a fitting platform to cost effectively bring together communications experts.