Fundraising Direct Mail That Drives Online Response

Back-end premium
Offer a back-end premium in exchange for an online gift. You may have noticed the reference to a gift in the examples above. This is one more strategy that will increase the number of online responses to your appeal/campaign — not exempt of testing, of course. Offer an inexpensive item (and relatively inexpensive to fulfill, too) that will appeal to all generations and both genders.