Fundraising Direct Mail That Drives Online Response

Now, before you take the time and effort to pick out and order a new item, go to your premiums closet and see if you can find something worthy to use. Then, estimate the amount you’ll need to fulfill based on 15 percent to 20 percent of your overall responses.

As I stated in the "Aretha Franklin" article, getting your constituents to give online is half the battle. Drive them to a dedicated landing page or trackable giving site whenever possible to be sure you are accurately crediting the source of your gifts. If this is not feasible or possible right now, it is important to make your online-giving forms as available and accessible as possible. One way to do this is to add a big, red “GIVE NOW” radio button — in the same position — on every page of your website.