ProSpeak: Fundraising and the Economy

Multichannel fundraising
One strategy that many charities are exploring to build a broader and more sustainable revenue model is to expand the means through which they solicit donations, often referred to as fundraising channels.

Many charities that already raise money through multiple channels demand more sophisticated coordination or integration among those channels. Some have established direct-mail programs, which may include monthly giving, high-dollar programs, deferred giving, middle-donor programs (for very large charities), etc.