ProSpeak: Fundraising and the Economy

As charities attempt to secure more funds by opening additional fundraising channels, they increasingly demand that the consultants that serve them coordinate those activities. This demand presents charities with several challenges and opportunities. The challenges are:

• Training and developing staff that understands the strategy and implementation of multichannel programs and not just independently operating fundraising programs.

• Training and developing staff that can create, develop and implement coordinated strategies; secure appropriate metrics; and provide analytic information on all channels and how they work together.

• Coordinating staff and volunteer teams so each knows what the others are doing.

• Identifying high-quality, economically productive external services in each of the channels.

• Identifying and working with integrated database solutions so organizations can have one view of multichannel donors rather than operate from differing databases.

The opportunities include: