Fundraising in Emerging Markets: Challenges and Opportunities

The rapid expansion of mobile phones in many developing countries, and, in particular, the ubiquitous use of text messaging, has created opportunities. In India, Greenpeace uses SMS to generate donor leads by asking people if they would like a tree seedling or house plant. Those who text back “yes” get the plant delivered by a Greenpeace representative who asks if they would consider supporting the charity.