Fundraising Forum: DRTV

Editor’s Note: Direct-response television isn’t for every nonprofit organization, but with the proper planning and execution, it can be a solid source of income. Here, three professionals talk about their experiences with both long- and short-form DRTV.

The Players
Mary Arnold, director of marketing, Christian Children’s Fund
Kevin White, vice president of broadcast media, Russ Reid
Erika Kloehn, senior director of acquisition and fundraising programs, St. Jude Children’s Research Hospital
Melissa Busch, associate senior editor, FundRaising Success
Margaret Battistelli, editor-in-chief, FundRaising Success