Fundraising Forum: DRTV

Kevin: It’s important to illustrate not only how the donor fits into the picture, but, as Erika says, what their dollars accomplish (the success).

Mary: And get your name in there, and make sure the viewer knows how to respond and to respond NOW.

Kevin: Which brings us to how people respond. Online has been becoming more and more of an alternative response mechanism to phone center, which, in some cases, makes it much more difficult to track where people are coming from and [what they’re] responding to.