Fundraising Forum: DRTV

Margaret: To go with Melissa’s question, are most spots driving traffic to the Web or the call center?

Erika: Call center.

Kevin: Most of our creative offers both, with the primary being call center, secondary online.

Mary: Call center, but a growing number [are] going online.

Kevin: We’ve done some specific online pushes that have resulted in 40 percent or more of responses coming online. My argument is that they’re different types of people.