Fundraising Forum: DRTV

Erika: They most likely are going online to research, then calling later.

Margaret: So are these “different types of people” different because of age (younger = more open to online) or something else?

Kevin: Age has an impact, because online usage falls off significantly after age 65, but isn’t necessarily the key driver. We’re much more wired in general than just 10 years ago, but people prefer different types of interactions. To Erika’s point, people do a lot of research online before ever deciding to give.