Fundraising Forum: DRTV

Erika: Our Web traffic follows airings, but the conversions/donations do not necessarily.

Mary: Kevin, when you push online, you have 40 percent. What is it when you don’t push?

Kevin: The average online response, I’d guess, is currently 20 percent to 25 percent.

Erika: We are more in the 5 percent to 10 percent range.