Fundraising Forum: DRTV

Margaret: Welcome, everyone, to our DRTV e-chat. Can we start with your thoughts on where DRTV stands in the fundraiser’s toolkit?

Mary: Because of the cost of DRTV, it is mostly used by larger nonprofits.

Erika: We utilize DRTV primarily for obtaining monthly donors and use both long- and short-form creative. There really are only a few other players.