Fundraising Forum: DRTV

Erika: We think so!

Kevin: I think the biggest factor is, do you have relationships with celebrities who are already bought into the cause?

Erika: Celebs offer stopping power, search and PR opportunities, and a level of credibility to the general population.

Margaret: Stopping power?

Erika: Stopping channel surfers — 65 percent of our audience comes across the hour show by channel surfing.