Fundraising Forum: DRTV

Margaret: I see. Kevin ... do you mean as opposed to someone who just takes the gig for the money?

Kevin: Exactly — it will come across to the audience.

Erika: Although, we don’t pay any of our celebs. But there are other motivations, of course, for them.

Mary: Agree — and celebs are probably more important for long-form than short-form.