Fundraising Forum: DRTV

Kevin: In Erika’s case, St. Jude has great relationships with celebrities who have a personal interest in the hospital.

Mary: And St. Jude has historically had celebs.

Margaret: That was my next question. Are these celebs donating their talents, in general?

Erika: That is correct, we do not pay our celebrity talent. They are donating their time, image, etc. Relationships are key!