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Kevin: In Erika’s case, St. Jude has great relationships with celebrities who have a personal interest in the hospital.
Mary: And St. Jude has historically had celebs.
Margaret: That was my next question. Are these celebs donating their talents, in general?
Erika: That is correct, we do not pay our celebrity talent. They are donating their time, image, etc. Relationships are key!
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