Fundraising Forum: DRTV

Margaret: A question for everyone: the biggest obstacle/challenge to doing DRTV — ASIDE from money?

Erika: Getting the offer, call-center script and media placement all to align. And our ability to reach a rapidly fragmenting audience.

Mary: For us a challenge is keeping it fresh. We have had the same offer — child sponsorship — on TV since the late ‘70s. Managing the process is another big challenge.