Fundraising Forum: DRTV

Kevin: For my 2 cents, not as much as it should. Intentionally integrated campaigns can multiply the effects of each medium significantly.

Erika: We keep the core messaging on target, but the offers vary significantly depending on channel.

Kevin: And DRTV serves multiple purposes, helping generate responses and increase awareness that impacts other areas — it tends to help everything else perform better. To Erika’s point, some offers tend to work well on TV but not in direct mail and vice versa.