Fundraising Forum: DRTV

Mary: And the nature of TV — sound and video — can convey emotions that mail can’t, so while the message can be the same, the delivery will be different.

Margaret: Do you recommend it for specific campaigns, or is it better suited toward representing the overall mission?

Kevin: Yes, and yes. It’s important to identify first what the goal is in doing DRTV and what role it plays in the overall plan first.