Fundraising Forum: DRTV

Mary: Some nonprofits use it only for emergencies — which I would consider a campaign.

Erika: A campaign-by-campaign approach could be cost-prohibitive.

Mary: And to Erika’s point, DRTV is also very affirming for current donors, in addition to bringing in new ones. We hear anecdotally from donors, often, how much they like seeing us on TV.