Fundraising Forum: DRTV

Mary: Mass reach, awareness, conveys emotion, tells the story.

Margaret: Can you each give a tip or caveat or two to any nonprofits that might be considering embarking on a DRTV campaign?

Erika: Test producing a video for online usage, and see if people watch it, act on it, comment on it.

Kevin: Do your homework — what are your goals; what value do you need to achieve to make it work; how much can you afford to pay; do you have the back end in place; how will you know if it’s successful?