Fundraising Forum: DRTV

Kevin: I think it’s a matter of risk tolerance. Do they, first of all, have the means? Secondly, do they have a workable offer? Also, why do they want to do it? There are absolutely organizations for whom it’s unlikely to make sense. The caveat to that is — why are they doing it?

Margaret: What would be a “good” answer to why they want to do it? What would be a “bad” answer?