Fundraising Forum: DRTV

Erika: A bad answer would be, “I want to be seen on TV” with no back end in place to retain and cultivate the donors.

Kevin: Are they doing it to increase awareness? If so, don’t try to make DRTV require a specific response. Are they looking to raise money, increase advocacy, generate volunteers? All of those are reasonable responses but require different measurement and quantification of success. Erika’s right — “I want to be on TV” is not a good reason.