Fundraising Forum: DRTV

Margaret: What about planning time for a DRTV campaign? If I want to have, say, a 30-minute spot on air in January 2009, is it too late to start thinking about it now?

Erika: Depends on your content and who you would like to participate in your new spot.

Kevin: Depending upon the organization, no, not too late. Much of it depends on how many approvals are required, whether creative is available, etc.