Fundraising Forum: DRTV

Erika: For our hour show, we tend to follow [patients’] families for 18 to 24 months to get their stories.

Kevin: And in some cases, clients must travel to Africa or Asia to gather stories

Margaret: So it really is a wide range. I have one more question, and then I’ll ask you each to conclude with any closing thoughts you might want to share. If you have raging success with a short-form spot, does it naturally follow that you’ll have even more success with a longer format? Is short-form a valid test for longer form?