Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Mary: I think the critical components of DRTV are the same as in any good direct response. The offer is critical; the creative needs to convey need, urgency, solution and ask.
Mary: The opening of a spot has to generate interest, just like the teaser on an outer envelope, and you have to be able to handle fulfillment and response.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AllNext »
0 Comments
View Comments
Related Content
Comments