Fundraising Forum: DRTV

Erika: Also, while you can get media time for a relatively low price (depending on the market), you do need to be able to commit to a regular schedule in order to have a bank of information to help you make future media buying decisions.

Mary: In short-form (60 and 120 seconds), you can gain production efficiencies with producing multiple spots at one time. Media cost is where the big investment is.