Fundraising Forum: DRTV

Kevin: National airings for cable or owned-and-operated affiliates can require a significant investment, while smaller, single-market buys can run as low as $100 or so.

Erika: Let’s not forget call-center costs!

Kevin: To Erika’s point, the challenge with DRTV is that it’s all about response, rather than sheer branding/awareness most of the time.