Fundraising Forum: DRTV

Margaret: Mary, I don’t know anyone my age — I’ll let you guess — who didn’t grow up seeing Archie Bunker’s daughter on TV talking about child sponsorship. Is it the inherently powerful images that are associated with helping impoverished children that make it a good fit for DRTV?

Mary: I heard that “Saturday Night Live” had another skit on it last Saturday — Sally [Struthers] was spokesperson for at least a couple of child sponsorship orgs.