Fundraising Forum: State of the Sector, Part 2

Polly: The Commitment to Consumer Choice (www.dmaccc.org) is going to be a challenge that everyone needs to be aware of.

Kurt: And for us to know what the consumer chooses, we have to do something we’re not good at — ask them.

Kurt: What we don’t ask is, “How do you want your information? How do you feel we are doing using your money? What would you have us do differently?” It’s more qualitative kinds of questions, I think.