Fundraising: It's All About 'I' (Integrity, That Is)

A friend recently commented that as a fundraiser, you are first and foremost selling integrity. If donors feel that you — or your organization — lack integrity, they will likely look elsewhere to donate.
For the most part, we like to think of ourselves as people of integrity. Since this is an article about fundraising, I won't get into the ethical issues of "white" lies and gray areas. Rather, following are a few ways to make sure you always approach your donors with the tools to present an honest assessment of what they can accomplish with their gifts.