Fundraising: It's All About 'I' (Integrity, That Is)

With the focus on donor relationship management, this should no longer be an issue. But based on this conversation (and other anecdotal experiences I have had with nonprofits), there is clearly room for improvement. Don't ask your donors to fall in line with your program; instead, align your program with their wishes. Yes, it's more expensive to not have a "one size fits all" fundraising program, but the net results should tell a different story.