Fundraising: It's All About 'I' (Integrity, That Is)
Know your facts
Did you review your organization's 990 last year? There's a chance the donor you are speaking with has, and you need to be at least as informed as he or she is. Plus, a 990 (the form nonprofits file annually with the IRS) gives a great deal of information about your organization. Some of it may surprise you, and some may even concern you — but if you haven't read it, you won't be prepared if a donor raises a question or an objection based on what he or she has read or even just assumes.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
