Fundraising: It's All About 'I' (Integrity, That Is)

You also need to take the time to read the materials that go to your donors. This includes newsletters, direct-mail appeals, the annual report, e-appeals and e-newsletters, and anything else that is sent out. It is embarrassing to have a donor ask you a question about a mailing he or she received and to have to admit you didn't read it. If you aren't interested enough to read the communication from your employer, why should your donor bother?