Fundraising Connection: Fundraising Lessons From HONY
After that photo went viral (more than 1 million shares), Stanton continued to chronicle life inside the walls of Mott Hall Bridges Academy. He learned that Lopez was in the middle of raising money to send her students on a trip to Harvard. You see, she knew having dreams could be hard if you didn't have a picture in your mind … and she wanted college (and not just any college) to be at the forefront of her students' minds. Lopez wanted to send the message to these kids that, yes, they could not only create their dreams, but they could make those dreams happen in a big way. Additionally, most of her students had never had an opportunity to leave New York. So then Stanton started an Indiegogo campaign that raised more than $1 million (in less than a week) for the trip and a scholarship fund named after Vidal.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
