Hello, I Love You; Won't You Tell Me Your Name
Music-inspired fundraising lessons.
Last week, I gave in to peer pressure and signed up for a Google+ account. So, after I tweeted, posted on Facebook and read the contents of my four e-mail accounts, I had to update my Google+ account. Then I called my husband from my mobile phone, texted my daughter and e-mailed my sister.
We all have so many ways to connect — but sometimes it feels like that Doors song. Or in 21st century language, "Our nonprofit has 'likes' on Facebook, followers on Twitter, subscribers on YouTube — but our donor file isn't growing." They all love us, but do they really know us?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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