Hello, I Love You; Won't You Tell Me Your Name

'I Heard It Through the Grapevine'
Are you giving your electronic followers news that is truly news? Posting "hot" updates on Facebook or sending a tweet to announce an expanded program makes your news more relevant — and more appreciated. This morning I had an e-mail from my favorite airline announcing a big purchase of aircraft it made. A few hours later, I heard it on the news. I felt like I was "in the know," because I had gotten the news first from the source. If you're posting content that matters to your followers (not just to your staff), you're building deeper relationships that can lead to donations.