Hello, I Love You; Won't You Tell Me Your Name

'More Than a Feeling'
One nonprofit that does a particularly good job of cultivating donors online sends an annual certificate (via e-mail) to thank me for my support. It corresponds to the month of my first donation to the organization. It has my name on it, and it's colorful — something I'm sure many people print out. I don't think this organization appreciates my support … I know it! Fans and followers want to be appreciated, too. Invite them to vote on a new name for your newsletter, sign a petition, or watch an interesting and short video. Send an occasional e-mail or post a message just to say "thank you" for your interest in our nonprofit. Be creative about ways to make your online conversation about them (not just you).