Hello, I Love You; Won't You Tell Me Your Name
Music-inspired fundraising lessons.
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'Reach Out, I'll Be There'
Once in a while, you just have to ask. Invite your fans and followers to invest in something you are doing that is clearly mission-focused. Keep your "cost of admission" low, and tie it to a specific deliverable. For example, "Help us give a child back-to-school supplies for $8." Some of your fans and friends are ready to become donors, so make that first ask something that would be hard to say "no" to. You can work on upgrading later, once you've gotten them to take the first step beyond liking you to supporting you.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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