Hello, I Love You; Won't You Tell Me Your Name
Music-inspired fundraising lessons.
With patience and creativity, you can build relationships that lead to deeper involvement (i.e., donations). There's no magical mystery; your fans really do want to be treated as people you actually care about. Give them that, and they might start caring about helping you beyond simply clicking a "like" button.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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